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# Economic uncertainty and getting customer marketing to thrive: An anti-fragile approach | Video
- URL: https://www.customermarketingalliance.com/economic-uncertainty-and-getting-customer-marketing-to-thrive-an-anti-fragile-approach-video/
- Published: 2024-09-18T13:10:00.000Z
- Updated: 2024-10-08T13:13:43.000Z
- Description: Discover the five strategies for an anti-fragile approach. Hear from Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, as they discuss recession-proof marketing and share their experiences.
- Author: Ari Hoffman
- Tags: Video

## Looking for more on customer marketing strategies? 

[Community: The solution to economic uncertainty | VideoHow do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-37.png)Customer Marketing AllianceAri Hoffman![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Summit-Series_Youtube_Thumbnail_Template_--7-.jpg)](https://www.customermarketingalliance.com/community-and-storytelling-the-solution-to-economic-uncertainty-video/)

[ABM and Customer Marketing: a one-two punch for the recession economyCustomer marketing is the fastest growing marketing discipline. As Base CEO Gal Biran highlighted in his keynote at Obsession 2022, it was the third fastest growing open position amongst all LinkedIn jobs posted over the past five years. And for a good reason.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-38.png)Customer Marketing AllianceEran Livneh![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/absolutvision-uCMKx2H1Y38-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/abm-and-customer-marketing-a-one-two-punch-for-the-recession-economy/)

[Advocates and employees: The solution to economic uncertainty | VideoAri Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-39.png)Customer Marketing AllianceAri Hoffman![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Summit-Series_Youtube_Thumbnail_Template_--9-.jpg)](https://www.customermarketingalliance.com/advocates-and-employees-the-solution-to-economic-uncertainty-video/)