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# What is customer marketing? And why it's so important | Video
- URL: https://www.customermarketingalliance.com/customer-marketing-and-why-its-so-important-video/
- Published: 2023-09-29T11:59:00.000Z
- Updated: 2024-10-08T12:55:10.000Z
- Description: Let's break down what exactly customer marketing is and why it's so important.
- Author: Eve Chatfield
- Tags: Video

## **Looking for more?**

[The A to Z of customer marketingWhile customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/04/The-A-to-Z-of-Customer-Marketing-1.jpg)](https://www.customermarketingalliance.com/the-a-to-z-of-customer-marketing/)

[How to leverage customer marketing and impact the revenue cycle meaningfully?Taking on a revenue goal will almost always guarantee a seat at the table and more importantly have a direct tie to understanding the success behind marketing programs. So how do meaningfully impact revenue and where do you start?![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceSonal Mane![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2023/07/nadine-shaabana-ZPP-zP8HYG0-unsplash--1-.jpg)](https://www.customermarketingalliance.com/how-to-leverage-customer-marketing-and-impact-the-revenue-cycle-meaningfully/)

[The art of prioritizing voice of customerWhat percentage of your customers could you reach out to individually right now just to check in and say hello? If your answer is less than 20%, you have some work to do!![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceHannah McKeen![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2023/06/mike-petrucci-f6Xv0xs9JWg-unsplash--1-.jpg)](https://www.customermarketingalliance.com/the-art-of-prioritizing-voice-of-customer/)