> ## Content Index
> Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# No, customer and community engagement are not the same thing | Video
- URL: https://www.customermarketingalliance.com/customer-and-community-engagement-are-not-the-same-video/
- Published: 2024-04-30T15:30:00.000Z
- Updated: 2024-08-30T15:37:27.000Z
- Description: Customer and community engagement are not the same thing.
- Author: Eve Chatfield
- Tags: Video

## **Looking for more?**

[Effective engagement channels for advocacy and retentionHow you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2024/05/CMA_Framework_Tiles_engagement_channels.jpg)](https://www.customermarketingalliance.com/effective-engagement-channels-for-advocacy-and-retention/)

[Decoding customer engagement scores: Understanding and improving your scoresA customer engagement score is a quantitative measure used by businesses to assess the level of interaction, involvement, and satisfaction of individual customers with their brand, products, or services.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2024/05/CMA_Framework_Tiles_customer_engagement_score.jpg)](https://www.customermarketingalliance.com/decoding-customer-engagement-scores-best-practices-for-customer-marketers/)

[Customer vs. community engagement: Know the differenceNot all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2024/05/CMA_Framework_Tiles_community.jpg)](https://www.customermarketingalliance.com/customer-vs-community-engagement-know-the-difference/)