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# Community and storytelling: The solution to economic uncertainty | Video
- URL: https://www.customermarketingalliance.com/community-and-storytelling-the-solution-to-economic-uncertainty-video/
- Published: 2024-09-25T13:04:00.000Z
- Updated: 2024-10-08T13:07:57.000Z
- Description: How do you keep your bottom line safe during times of economic uncertainty? For Ari Hoffman, VP of Customer Marketing and Gillian Farquhar, VP of Global Customer Marketing, the answer is customer storytelling and customer communities.
- Author: Ari Hoffman
- Tags: Video

## Looking for more on community and storytelling? 

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[How to use emotional storytelling in marketingIn today’s society, emotional advertising has become increasingly popular and expected. People want to feel emotionally engaged with our brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-35.png)Customer Marketing AllianceGastón Tourn![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CMA_Website_Article_Images_Stock--1-.jpg)](https://www.customermarketingalliance.com/how-to-use-emotional-storytelling-in-marketing/)

[Customer and community engagement are not the same | VideoCustomer and community engagement are not the same thing.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-36.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/Template-2--2---1--1.jpg)](https://www.customermarketingalliance.com/customer-and-community-engagement-are-not-the-same-video/)