> ## Content Index
> Fetch the complete content index at: https://www.customermarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Build a blended lifecycle strategy across self-serve & high touch customer journeys | Video
- URL: https://www.customermarketingalliance.com/build-a-blended-lifecycle-strategy-across-self-serve-high-touch-customer-journeys-video/
- Published: 2024-07-03T14:16:00.000Z
- Updated: 2024-10-08T14:18:03.000Z
- Description: Join Eric Calderon as he shares his insights on building a blended lifecycle marketing strategy. Discover the sudden rise in hybrid B2B purchasing and learn from real examples implemented at Atlassian.
- Author: Eric Calderon
- Tags: Video

## Looking for more on lifecycle strategies? 

[What is customer lifecycle marketing and how is it used?Engaging with your customers is a basic building block when marketing your business. Where other processes become involved only once a sale has been made, customer lifecycle marketing plans interactions throughout the whole customer journey.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-55.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/alexander-schimmeck-PBwnVjl0Axg-unsplash--1--1.jpg)](https://www.customermarketingalliance.com/what-is-customer-lifecycle-marketing-and-how-is-it-used-by-businesses/)

[Lifecycle marketing: The secret to brand loyalists | VideoThis Customer Marketing event panel involved industry experts sharing their experiences and insights on how to attract, engage, and advance talent through effective customer marketing strategies. Learn how organizations use B2B SaaS solutions to optimize their marketing efforts.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-56.png)Customer Marketing AllianceEve Chatfield![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/6.jpg)](https://www.customermarketingalliance.com/lifecycle-marketing-the-secret-to-building-lifetime-brand-loyalists-video/)

[Best competitive strategy for each business lifecycle stageDiscover strategic approaches for each stage of the business lifecycle. Stay competitive, innovate, and navigate towards sustained success![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-57.png)Customer Marketing AllianceAlex Walton![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/CIA-lifecycle-1.jpg)](https://www.customermarketingalliance.com/the-best-competitive-strategy-for-each-stage-in-the-business-lifecycle/)