Haley Jensen

Haley Jensen is a Digital Strategist at Amazon Web Services (AWS) devoted to expanding digital footprint, market share, and customer base with innovative and sophisticated marketing strategies.

What is the Voice of the Customer (VoC)?

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Customer marketing

What is the Voice of the Customer (VoC)?

VoC is another elusive acronym that is an important part of the customer centric approach to marketing. In this article, guest writer Haley Jensen uncovers this topic, giving you a good beginning to understanding what the voice of the customer is and how it is used....

Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential.