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# Advocates and employees: The solution to economic uncertainty | Video
- URL: https://www.customermarketingalliance.com/advocates-and-employees-the-solution-to-economic-uncertainty-video/
- Published: 2024-10-02T12:59:00.000Z
- Updated: 2024-10-08T13:03:04.000Z
- Description: Ari Hoffman and Gillian Farquhar, VP of Global Customer Marketing, continue their conversation about customer marketing stability during times of economic uncertainty. In this episode, they discuss involving advocates and employees to support bottom-line success.
- Author: Ari Hoffman
- Tags: Video

## Looking for more on advocacy and economy?

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[Irrational advocacy: What are the drivers of brand loyalty?Irrational advocacy, a term that might seem contradictory, refers to the unparalleled devotion customers exhibit towards a brand, often surpassing logical reasoning.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-32.png)Customer Marketing AllianceDaniel Brian Cobb![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/What-is-engagement-marketing--1-.jpg)](https://www.customermarketingalliance.com/irrational-advocacy-what-are-the-drivers-of-brand-loyalty/)

[Customer advocacy and its positive impact and influence on revenueIn an increasingly crowded marketplace, a good customer advocacy program can put you head and shoulders above your competitors by ensuring that your customers’ needs always come first. But how can we build a customer advocacy program, and how can we show its value?![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/icon/android-chrome-192x192--1--1-33.png)Customer Marketing AllianceDavid Oragui![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/thumbnail/jungwoo-hong-cYUMaCqMYvI-unsplash--1-.jpg)](https://www.customermarketingalliance.com/customer-advocacy-and-its-positive-impact-and-influence-on-revenue/)