> ## Content Index
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# Advocacy in action: The blueprint for reference program success
- URL: https://www.customermarketingalliance.com/advocacy-in-action-the-blueprint-for-reference-program-success/
- Published: 2026-03-02T09:24:59.000Z
- Updated: 2026-03-02T09:24:58.000Z
- Author: Customer Marketing Alliance
- Tags: Customer advocacy, Ondemand

CMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by customer marketing experts and industry leaders. 

It's a unique opportunity to watch the most sought-after customer marketing content – ordinarily reserved for CMA Pro members. Each stream delves deep into a key customer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations  
✅ Develop your understanding of key topics and trends  
🗣 Hear from experienced customer marketing leaders  
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

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**Date:** February 26  
**Time:** 5:00pm BST   
**Location:** Online

[Watch OnDemand](https://www.customermarketingalliance.com/virtual-customer-marketing-summit-october-2025-ondemand/?wchannelid=stbhvfzjjt&wmediaid=0xyniduble)

How do you build a reference program that doesn’t just support sales—but transforms it?   
  
Join Kara Manfredi and Simon Le Fevre, award-winning leaders behind one of the industry’s most influential reference programs, for a dynamic conversation on what it takes to architect a reference program that scales, engages, and delivers measurable impact. Learn how to move from reactive fulfillment to predictive enablement and apply systems thinking to align cross-functional teams, data workflows, and customer journeys. This session will share real-world wins, pitfalls to avoid, and the strategic levers that elevate reference programs from operational support to revenue-driving engines.

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### Key takeaways:

- **Shift from reactive to predictive enablement**: Learn how to design a reference program that anticipates sales needs, aligns with pipeline stages, and proactively delivers the right customer proof at the right moment.
- **Build scalable, cross-functional systems**: Discover how systems thinking, data workflows, and strong collaboration across Sales, CS, and Marketing create a reference engine that grows with the business.
- **Turn customer advocacy into measurable revenue impact**: Explore proven strategies, real-world lessons, and common pitfalls to avoid when elevating reference programs from operational support to a strategic, revenue-driving function.

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### Meet the speakers:

[Kara Manfredi](https://www.linkedin.com/in/karamanfredi/), Senior Reference Manager and [Simon Le-Fevre](https://www.linkedin.com/in/simon-le-fevre-614a2515/), Senior Program Execution Lead at Sage