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# How to build a powerful customer advocacy strategy with account-based customer marketing | Video
- URL: https://www.customermarketingalliance.com/advocacy-and-account-based-marketing-video/
- Published: 2023-09-29T11:37:00.000Z
- Updated: 2024-10-08T12:55:52.000Z
- Description: A good customer advocacy strategy in account-based customer marketing leverages satisfied customers to become vocal promoters of your brand. This adds major credibility and trust to your marketing efforts.
- Author: Eve Chatfield
- Tags: Video

## **Looking for more?**

[Event strategy simplified: The right format for your goalsWith so many event formats and types, how do you determine the right approach? Today we’ll explore seven relationship-building event types for marketers. You’ll learn the distinct purpose and best practices for each one - from intimate interviews to large user conferences.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceDave Hansen![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2023/11/chuttersnap-Q_KdjKxntH8-unsplash--1-.jpg)](https://www.customermarketingalliance.com/event-strategy-simplified-choose-the-right-format-for-your-goals/)

[Establishing a customer marketing strategy and developing advocatesLike product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceValeria Gomez![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/09/skye-studios-NDLLFxTELrU-unsplash--1-.jpg)](https://www.customermarketingalliance.com/establishing-a-customer-marketing-strategy-and-developing-advocates/)

[Perfect customer marketing by prioritizing the customerA huge part of customer marketing is building lasting relationships with your customers and showing your appreciation for all that they do, but how can we do this in a meaningful way?![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w256h256/2022/04/android-chrome-192x192.png)Customer Marketing AllianceChristie Vaughan![](https://storage.ghost.io/c/16/4c/164ccee2-1afe-418d-8b1c-b185533d0b88/content/images/size/w1200/2022/06/marco-bianchetti-vzFTmxTl0DQ-unsplash--1-.jpg)](https://www.customermarketingalliance.com/perfect-your-customer-marketing-strategy-by-prioritizing-customer-relationships/)